Privacy policy

This Privacy Policy describes how maartjedeboer.myshopify.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Introduction

We deeply value the trust you place in us, and we take your privacy seriously. This Privacy Policy outlines how we collect, use, and share your information when you interact with our services. There are moments when we need to collect your information in order to serve you well. We believe you should know what happens with your information and how to share your preferences around its use. Know where your information is stored and for what purposes. This policy also explains your rights regarding your information, and how you can exercise them. If you ever have concerns about how your data is used, you're welcome to reach out using the contact details below.

Collecting Personal Information

When you visit our Site, we gather some information about your device, how you interact with the site, and anything needed to complete your purchases. We may also collect additional information if you contact us for customer support. Throughout this Privacy Policy, 'Personal Information' refers to any data that can identify you directly or indirectly, including the examples listed below. Here’s a breakdown of what we collect and why.

Device information

Purpose of collection: To ensure the Site loads correctly for you, and to better understand how people use it, so we can keep improving your experience.

Examples of personal information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Disclosure for a business purpose: shared with our processor, e-commerce platform Shopify.

Order information

Purpose of collection:

To fulfil your order and provide the product or service you've requested;
To process payments and arrange shipping;
To send you invoices and order confirmations;
To communicate with you and provide support;
To help prevent fraud or suspicious activity;
To share news or offers you’ve opted into;

Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers} email address, and phone number.

Source of collection: collected from you, during checkout or when you contact us.

Disclosure for a business purpose: shared with our processor, e-commerce platform Shopify (to run the store) and Meta (for marketing purposes, when applicable).

Minors

We do not knowingly or intentionally collect Personal Information from children. If you’re a parent or guardian and believe your child has shared personal data with us, please get in touch using the contact details below, we’ll make sure it’s promptly removed.

Sharing Personal Information

We share your Personal Information with trusted service providers who help us run the shop and deliver your experience, as described above. For example:

Our store runs on Shopify. You can read how they handle your Personal Information in their Privacy Policy here: https://www.shopify.com/legal/privacy.

In some cases, we may also share your information if we’re legally required to, such as in response to a subpoena, search warrant, or other lawful request for information we receive. This may also happen if it’s necessary to protect our legal rights.

Behavioural Advertising

As mentioned earlier, we sometimes use your Personal Information to share updates or promotions we think you might actually like.

We use Google Analytics to better understand how visitors use the site. You can see how Google handles your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share details about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners who help us reach new audiences. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location) including Meta.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING/Microsoft - https://optout.aboutads.info/.

If you’d prefer not to see personalised ads, you can opt out of many services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your personal Information to offer and deliver our services, which includes: offering products for sale, processing your order and payment, arranging delivery, and keeping you posted about new products, services, and offers you might be interested in.

Lawful basis

If you live in the European Economic Area (EEA), we process your personal information according to the rules of the GDPR.That means we do so only when we have a valid legal reason, such as:

Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we keep your Personal Information on file, unless and until you ask us to delete it. You can read more about how to do that in the ‘Your rights’ section below.

Automatic decision-making

If you live in the EEA, you have the right to object to to processing based solely on automated decision-making (which includes profiling), especially if those decisions have legal or or otherwise significant consequences for you.

To be transparent: we do engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Shopify, our processor and e-commerce platform, uses limited automated decision-making tools to detect and prevent fraud. These systems do not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary denylisting of IP addresses after repeated failed transactions (this lasts a few hours)
Temporary denylisting of credit cards linked to those IPs (this lasts a few days)

Your rights

GDPR

If you live in the EEA, you have the right to:

Access the Personal Information we hold about you;
Ask us to correct, update, or delete it;
Transfer it to another service;

To exercise any of these rights, just get in touch using the contact details below.

Your information is first processed in Ireland, and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. Shopify (our platform) takes steps to keep these transfers GDPR-compliant. You can read more here: Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you’re in California, you have similar rights under the CCPA, like the right to know what data we hold, to request corrections or deletion, and to transfer your data elsewhere. Just contact us using the info below if you want to make a request.

You can also appoint someone to make these requests for you, just let us know via the contact details below.

Cookies are small bits of data that get stored on your device when you visit our Site. They help us remember things, like your login, your location or what you had in your cart, and they let us understand how visitors move through the site, so we can make your experience better for you.
We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store:

Name Function Duration

_ab Used in connection with access to admin. 2y

_customer_account_shop_sessions Used in combination with the _secure_account_session_id cookie to track a user's session for new customer accounts 30d

_secure_account_session_id Used to track a user's session for new customer accounts 30d

_secure_session_id Used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. 24h

_shopify_country For shops where pricing currency/country set from GeoIP, that cookie stores the country we've detected. This cookie helps avoid doing GeoIP lookups after the first request. session

_shopify_m Used for managing customer privacy settings. 1y

_shopify_tm Used for managing customer privacy settings. 30min

_shopify_tw Used for managing customer privacy settings. 2w

_storefront_u Used to facilitate updating customer account information. 1min

_tracking_consent Used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. 1y

_cmp_a Used for managing customer privacy settings. 1d

c Used in connection with checkout. 1y

cart Used in connection with shopping cart. 2w

cart_currency Set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. 2w

cart_sig A hash of the contents of a cart. This is used to verify the integrity of the cart and to ensure performance of some cart operations. 2w

cart_ts Used in connection with checkout. 2w

cart_ver Used in connection with shopping cart. 2w

checkout Used in connection with checkout. 4w

checkout_token Used in connection with checkout. 1y

customer_account_locale Used in connection with new customer accounts 1y

dynamic_checkout_shown_on_cart Used in connection with checkout. 30min

hide_shopify_pay_for_checkout Used in connection with checkout. session

keep_alive Used in connection with buyer localization. 2w

master_device_id Used in connection with merchant login. 2y

previous_step Used in connection with checkout. 1y

discount_code Used in connection with checkout. session

remember_me Used in connection with checkout. 1y

secure_customer_sig Used to identify a user after they sign into a shop as a customer so they do not need to log in again. 1y

shopify_pay Used in connection with checkout. 1y

shopify_pay_redirect Used in connection with checkout. 1 hour, 3w or 1y depending on value

shop_pay_accelerated Used in connection with checkout. 1y

source_name Used in combination with mobile apps to provide custom checkout behavior, when viewing a store from within a compatible mobile app. session

storefront_digest Stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. 2y

tracked_start_checkout Used in connection with checkout. 1y

checkout_session_lookup Used in connection with checkout. 3w

checkout_prefill Used in connection with checkout. 5m

checkout_queue_token Used in connection with checkout. 1y

checkout_queue_checkout_token Used in connection with checkout. 1y

checkout_session_token Used in connection with checkout. 3w

checkout_session_token_<<token>> Used in connection with checkout. 3w

order Used in connection with order status page. 3w

identity-state Used in connection with customer authentication 24h

identity-state-<<token>> Used in connection with customer authentication 24h

identity_customer_account_number Used in connection with customer authentication 12w

card_update_verification_id Used in connection with checkout. 20m

customer_account_new_login Used in connection with customer authentication 20m

customer_account_preview Used in connection with customer authentication 7d

customer_payment_method Used in connection with checkout. 1h

customer_shop_pay_agreement Used in connection with checkout. 20m

pay_update_intent_id Used in connection with checkout. 20m

localization Used in connection with checkout. 2w

profile_preview_token Used in connection with checkout. 5m

login_with_shop_finalize Used in connection with customer authentication 5m

preview_theme Used in connection with the theme editor session

shopify-editor-unconfirmed-settings Used in connection with the theme editor 16h

wpm-test-cookie Used to ensure our systems are working correctly. session

Reporting and Analytics

Name Function Duration

_landing_page Track landing pages. 2w

_orig_referrer Track landing pages. 2w

_s Shopify analytics. 30min

_shopify_d Shopify analytics. session

_shopify_fs Shopify analytics. 30min

_shopify_s Shopify analytics. 30min

_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min

_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min

_shopify_y Shopify analytics. 1y

_y Shopify analytics. 1y

_shopify_evids Shopify analytics. session

_shopify_ga Shopify and Google Analytics. session

customer_auth_provider Shopify analytics. session

customer_auth_session_created_at Shopify analytics. Session

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You’re in control. You can manage or block cookies through your browser settings. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers accept cookies by default, but you can always change your settings. For help, check your browser’s help menu or visit: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. If you’d like to opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because some browsers send a “Do Not Track” signal, but because there’s no standard way to respond to these signals yet, we don’t currently make changes to our data collection practices when we see them.

Changes

We may update this Privacy Policy occasionally, whether to reflect changes in how we work, adjust to legal or operational requirements, or improve clarity. When we do, we’ll update the date at the bottom so you know what’s current.

Contact

If you have questions about this policy, want more details on how your data is handled, or need to file a complaint, feel free to reach out. You can email us at maartje@studiomadebo.com or write to us at:

Bosberg 29,
7271 LE Borculo,
Netherlands

KVK Nr. 66761565

Last updated: June 22nd 2025

Complaints

We’ll always do our best to handle your concerns with care. But if you're not satisfied with our response, you have the right to contact a data protection authority. You can reach out to your local authority, or to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) via this link: https://autoriteitpersoonsgegevens.nl/nl/contact-met-de-autoriteit-persoonsgegevens/tip-ons